With more than just a beanbag, Fatboy has expanded into new product categories with iconic items like the Lamzac, Headdemock, and Miasun. As their 20th anniversary approached, the brand aimed to revamp their online shop to better reflect who they are and what they do. We collaborated with Fatboy to redesign their online shopping experience.
Through a comprehensive assessment of the online shopping experience and the technology in use, we identified strengths and weaknesses. We then presented an agile approach, which included stakeholder workshops, proposed solutions for improvements, and a clear roadmap.
The brand purpose of Fatboy is: 'Dare to be authentic, dare to be bold, dare to be creative. Fatboy. Design with a smile.' We took this as the foundation for the redesign. The digital rebranding was built around the principle of 'minimum UI, maximum content': serving visitors with a smile and delivering the right message at the right moment.
