Brand Positioning

When it’s clear what products and services you bring to society, who your clients are and what your brand entails, it's time to give your brand a competitive positioning. A good positioning determines which category the product or the service belongs to, but also what makes that product or service stand out from the rest. This leads to inspiring starting points for communication, style and service.


Connect everyone, Secure everything, Trade everywhere

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Gulf Gas and Power

How a pioneer moves into a new category

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